HOW HARD CAN YOU MAKE IT?
I know some companies, some institutions, some people....ceo’s, lawyers, financial planners, teachers, politicians, most of us, actually, whose "taglines"could easily be, “We’re the Widget Company (or whatever) How hard can we make it?” Compelling, right? Right. Especially for the “customer.” I attempted to do a transaction with a bank recently and was so…
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